About Us
Professional Auto Body Repair You Can Trust
The fully certified and dedicated team at Somerset Auto Body provides top-quality auto body repair backed by exceptional customer service. We understand that vehicle ownership comes with unexpected challenges, and we strive to deliver repair solutions that are both reliable and affordable.
With years of experience working on vehicles of all kinds, our team has developed expert knowledge, attention to detail, and advanced repair techniques. Combined with state-of-the-art equipment, transparent pricing, and customer-focused service, we have built a reputation as one of the area's trusted auto body repair shops.
Read MoreCertified Experts
Our fully trained professionals deliver reliable auto body repair with precision and attention to detail.
Advanced Equipment
We use state-of-the-art tools and modern repair techniques to ensure high-quality results.
Transparent Pricing
Clear estimates and honest pricing with no hidden surprises throughout the repair process.
Customer Care
From insurance assistance to repair updates, we prioritize exceptional customer support.
Our Services
Professional Auto Body Solutions
Auto Body Repair
Auto Body Repair
You rely on your vehicle to get you from point A to point B. When unexpected damage occurs, it is important to work with an experienced auto body repair shop you can trust. Somerset Auto Body provides complete repair solutions for everything from small dents and scratches to major collision damage. Our licensed technicians use advanced repair technology and professional techniques to restore your vehicle safely, efficiently, and according to manufacturer standards.
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Auto Glass Repair
Auto Glass Repair
Damaged auto glass can quickly become a serious safety concern if not repaired properly and on time. Even a small chip or minor crack can spread across the windshield due to weather changes, road vibrations, or daily driving conditions. At Somerset Auto Body, we provide professional auto glass repair services designed to restore the strength, clarity, and safety of your vehicle’s glass. Our experienced technicians work with all makes and models and use advanced repair methods to ensure durable and long-lasting results. Whether your windshield has suffered damage from road debris, flying stones, accidents, or harsh weather conditions, our team is equipped to handle the repair with precision and care. We understand how important clear visibility is while driving, which is why we focus on delivering fast turnaround times without compromising quality. From windshield chips and cracks to side window and rear glass repairs, we offer complete automotive glass solutions tailored to your vehicle’s needs.
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Auto Upholstery
Auto Upholstery
The condition of your vehicle’s interior plays a major role in both comfort and overall appearance. Over time, seats, upholstery materials, and interior surfaces can become faded, torn, cracked, or worn due to daily use, weather exposure, and aging. At Somerset Auto Body, we provide professional auto upholstery services designed to restore the beauty, comfort, and value of your vehicle’s interior. Our experienced upholstery specialists combine craftsmanship, attention to detail, and high-quality materials to deliver long-lasting interior restoration solutions for all vehicle makes and models. Whether you need leather seat repair, fabric restoration, seat cover installation, or complete upholstery replacement, our team is equipped to handle projects of all sizes with precision and care. We understand that your vehicle is an important part of your daily life, which is why we focus on providing efficient turnaround times while maintaining the highest standards of workmanship. From minor repairs to complete interior upgrades, Somerset Auto Body is committed to making your vehicle’s interior look clean, stylish, and comfortable once again.
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Bumper Repair
Bumper Repair
Vehicle bumpers are designed to absorb impact and help protect both passengers and important vehicle components during minor accidents and collisions. However, even small impacts can leave behind scratches, dents, cracks, scuffs, or structural damage that affects the appearance and safety of your vehicle. At Somerset Auto Body, we provide professional bumper repair services for all makes and models using advanced repair techniques, high-quality materials, and precision color matching technology. Whether your bumper has suffered damage from parking accidents, road debris, low-speed collisions, or daily wear and tear, our experienced technicians are equipped to restore it to like-new condition quickly and efficiently. We specialize in repairing both modern plastic bumpers and traditional metal bumpers while ensuring every repair blends seamlessly with your vehicle’s original finish. Our goal is to provide reliable bumper restoration services that improve your vehicle’s appearance, maintain safety standards, and help you avoid the cost of unnecessary replacements.
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Car Frame Repair
Car Frame Repair
Your vehicle’s frame is one of the most important structural components responsible for maintaining stability, alignment, and overall driving safety. When a vehicle is involved in a collision or major impact, the frame can become bent, twisted, or weakened, creating serious long-term safety concerns if not repaired correctly. At Somerset Auto Body, we provide professional car frame repair services using advanced frame straightening technology and industry-approved repair techniques to restore the structural integrity of your vehicle. Our experienced technicians work on all makes and models and are trained to handle both unibody and ladder frame repairs with precision and care. Whether your vehicle has sustained minor frame misalignment or severe structural damage, we have the tools, expertise, and technology needed to return it to manufacturer specifications. We understand how stressful collision damage can be, which is why we focus on delivering reliable repairs, transparent communication, and efficient turnaround times that help get you safely back on the road as quickly as possible.
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Car Paint Shop
Car Paint Shop
The appearance of your vehicle says a lot about its condition and value, and a professional paint job can completely transform the way your car looks on the road. At Somerset Auto Body, we provide high-quality automotive painting services designed to restore, enhance, and protect your vehicle’s exterior. Whether you need a complete color change, factory-finish repainting, or minor spot paint correction, our experienced technicians use advanced refinishing techniques and premium automotive paint products to deliver flawless results. Over the years, our auto body paint specialists have worked on vehicles of all makes and models, providing reliable paint restoration services tailored to each customer’s needs. From repairing scratches, dents, and faded paint to creating custom finishes and showroom-quality transformations, we are committed to achieving precise color matching, smooth finishes, and long-lasting durability. Using modern spray equipment, computerized paint-matching technology, and professional refinishing methods, we ensure every vehicle leaves our shop looking polished, refreshed, and professionally restored.
Learn MoreWhy Choose Us
Trusted Auto Body Repair Experts
Somerset Auto Body combines years of experience, advanced repair technology, and customer-focused service to deliver dependable automotive repair solutions you can trust.
Certified Professionals
Our fully licensed technicians use advanced repair techniques and state-of-the-art equipment to restore vehicles with precision, safety, and long-lasting quality.
Transparent & Reliable Service
From detailed assessments to honest pricing and insurance assistance, Somerset Auto Body is committed to delivering stress-free service with exceptional customer care.
Want your car to shine like new again?
Make AppointmentTrusted & Reliable
Our Auto Body Repair Process
From detailed inspections to precision repairs and final quality checks, Somerset Auto Body follows a professional process designed to restore your vehicle safely and efficiently.
Vehicle Inspection
We carefully inspect your vehicle and assess all visible and hidden damage before repairs begin.Repair Planning
Our technicians create a detailed repair strategy using advanced tools and manufacturer standards.Professional Repair
We perform high-quality repairs using modern equipment, precision techniques, and expert craftsmanship.Final Delivery
Every vehicle undergoes a final quality inspection to ensure it is safe, clean, and road-ready.Need Help?
Frequently Asked Questions
Yes. We assist customers throughout the insurance claim process and help coordinate repair documentation and estimates.
Repair timelines vary depending on the severity of the damage, parts availability, and insurance approvals.
Yes. Somerset Auto Body provides towing assistance for damaged or non-drivable vehicles.
Absolutely. We provide professional scratch repair, dent removal, and paint correction services.
Yes. We offer detailed vehicle assessments and transparent repair estimates before work begins.
Request a Free Estimate
Fill out the form below and our team will get back to you with professional recommendations and a free repair estimate.
Semantic Keynotes & Named Entity Recognition (NER) Tags
1. Semantic Keynotes
Professional Auto Body & Collision Repair: Somerset Auto Body provides complete vehicle repair solutions ranging from minor dents and scratches to major collision damage, using licensed technicians, advanced repair technology, and manufacturer-based repair standards.
Comprehensive Automotive Restoration: The business provides auto glass repair, auto upholstery, bumper repair, car frame repair, and automotive painting services covering both exterior and interior vehicle restoration needs.
Precision Paint & Body Restoration: Advanced refinishing equipment, computerized color matching, professional paint application, and precision repair techniques are used to restore vehicle appearance, finish, and structural condition.
Customer-Focused Collision Repair Experience: The homepage emphasizes transparent pricing, detailed assessments, insurance assistance, towing assistance, free estimates, efficient turnaround, and communication throughout the repair process.
Local Auto Body Service: Somerset Auto Body operates in New Richmond, Wisconsin and targets customers needing dependable auto body and collision repair services in New Richmond, Somerset, and St. Paul.
2. NER Tags
ORGANIZATION: Somerset Auto Body
LOCATION: New Richmond, Wisconsin, Somerset, Wisconsin, St. Paul, Minnesota
PRIMARY BUSINESS ENTITY: Auto Body Shop, Collision Repair Center, Automotive Repair Shop
PRIMARY SERVICES: Auto Body Repair, Collision Repair, Auto Glass Repair, Auto Upholstery, Bumper Repair, Car Frame Repair, Car Paint Shop
ADDITIONAL SERVICES: Car Scratch Repair, Paintless Dent Repair, Custom Auto Parts, Muffler Repair, Suspension Repair, Wheel Alignment, Windshield Repair, Windshield Replacement, Brake Service, Car Diagnostics
REPAIR TYPES: Dent Repair, Scratch Repair, Collision Damage Repair, Bumper Damage Repair, Frame Damage Repair, Paint Damage Repair, Glass Damage Repair, Interior Restoration
AUTOMOTIVE PAINTING: Automotive Painting, Car Paint Restoration, Complete Vehicle Repainting, Spot Paint Repair, Custom Automotive Paint Jobs, Factory-Finish Refinishing, Color Matching, Clear Coat Application
AUTO GLASS: Windshield Repair, Windshield Replacement, Windshield Chip Repair, Windshield Crack Repair, Side Window Repair, Rear Glass Repair, Automotive Glass Solutions
AUTO UPHOLSTERY: Leather Seat Repair, Fabric Restoration, Seat Cover Installation, Upholstery Replacement, Interior Restoration
FRAME & COLLISION: Car Frame Repair, Frame Straightening, Structural Repair, Unibody Repair, Ladder Frame Repair, Collision Damage Restoration
BUSINESS PROCESS: Vehicle Inspection, Repair Planning, Professional Repair, Final Quality Inspection, Vehicle Delivery
CUSTOMER SERVICE ENTITIES: Free Estimates, Insurance Assistance, Towing Assistance, Transparent Pricing, Detailed Assessments, Repair Documentation, Customer Care
SERVICE FEATURES: Licensed Technicians, Certified Professionals, Advanced Repair Technology, State-of-the-Art Equipment, Manufacturer Standards, Transparent Pricing, Reliable Service, Efficient Turnaround, Quality Craftsmanship
TARGET CUSTOMERS: Vehicle Owners, Collision Damage Customers, Car Owners, Drivers, Insurance Customers
CONTACT ENTITY: 1819 Winding Trail Rd, New Richmond, WI 54017, (715) 247-5329, somersetautobody@somtel.net